News [Archive] at Dyer Stephenson

She’s Back... Dyer Stephenson is pleased to announce that Donna Bletzinger has returned to lead the company. Her expertise and leadership will continue the company tradition of providing creative marketing solutions for valued clients.

In 2008, Donna Bletzinger served as interim Director of Marketing for MacDonald Bedford LLC, a professional services and project management firm in Alameda, California.

Dyer Stephenson and Scary Bear Design collaborated to revitalize a website for TSS Personnel, a San Francisco staffing company. The new website projects the company’s high touch approach and commitment to personalized service while quickly guiding clients to the information they need.

In August 2007, Dyer Stephenson developed the launch for release of two guided imagery CDs titled Paths of Grace. The CDs introduce a new sound from a new talent, Donna Morrish of Castro Valley, California. Morrish created the CDs to offer a series of meditations that unleash the power in each of us to change.

In May 2007, the Edward D. Ageno School of Business at Golden Gate University, San Francisco, California invited Donna Bletzinger to present a graduate Market Management seminar. Using industry examples, she emphasized the importance of setting product strategy before introducing a new product or service.

Donna Bletzinger is providing marketing expertise to MacDonald Bedford, a professional services firm, in conjunction with MacDonald Bedford’s Project Management Professional Development certificate program. MacDonald Bedford presented the curriculum and program overview at the Bay Area Chapter of the Program Management Institute (PMI) in January 2007.

Bristol Strategy Group of Miami, Florida has engaged Donna Bletzinger of Dyer Stephenson as West Coast Regional Vice President of Business Development for BSG’s “Selling the SMART Way®. BSG’s innovative selling system produces consistent, predictable growth by clarifying the fundamental process of selling, making it easier to manage and measure.

Donna Bletzinger of Dyer Stephenson was a guest lecturer in 2005 for two graduate marketing seminars at The Edward S. Ageno School of Business at Golden Gate University, “Advanced Marketing Issues in E-Commerce” and “Online PR”. Her participation brings real businesses situations to the classroom and addresses topics such as writing for the web, emphasizing writing skills needed to create e-newsletters and effective websites.

Donna Bletzinger was committee chair for Women of the Year 2006, a gala honoring four women leaders in the San Francisco business community.

“Women of the Year provides an opportunity to honor the achievements of women who have helped shape the Bay Area community. Women of the Year celebrates their accomplishments at a gala dinner, an event long remembered by all who attend,” said Bletzinger.

Women of the Year was held at the Palace Hotel in San Francisco. The event benefited the American Diabetes Association.

Donna Bletzinger of Dyer Stephenson moderated a panel “Business Certifications, Your Strategic Advantage” at the Women’s Initiative’s Taking Care of Business expo on October 25, 2006 at the Oakland Marriott in Oakland, California. Panel members included Sandra Lyu from the Northern California Supplier Development Council, Susan Sakaki, PEER Director, Sustainable Earth Initiative, Sarah Lyu of Sarah Lyu Consulting, and Ari Derfel, Back to Earth.

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